Monday, September 12, 2011

Lang Motors Objective & Campaign



Our objective…

- is to provide fully electric, zero-emission vehicles to the general public, as soon as they are available.
- raise the awareness of the benefits of driving electric vehicles.
- create a market for clean car technology.

Our campaign is to bring the electric vehicle to communities that need them:

Hybrid-Households.
Multi-Vehicle Households.
Couriers.
Taxis drivers.
Pizza-Delivery drivers.
Movie Studios.
University or College Campuses.
Resorts.
Airports.
Industrial Parks.
National / Provincial / Municipal Governments.

We see a strong opportunity in developing a campaign to move the Neighborhood Electric Vehicle (NEV) into the mainstream, characterizing the NEV as having style and class, and showing that our customers are smart, popular, energetic, responsible, and generally "with it".

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