How do you drive your car, really? For about 100 years, that question hasn't been very relevant for North American car buyers, says Joseph B. White at the Wall Street Journal. It didn't matter too much whether you drove for long distances or short, multi-stop drives, for instance. Nearly all passenger vehicles sold in the North America ran on some form of petroleum, usually gasoline. However, the proliferation of green alternatives to the internal combustion engine will compel consumers to have more in-depth conversations about the way different cars can be used, and what kind of car they truly need, says Sascha Simon, director of advanced product planning for Mercedes-Benz. "Most people are waiting for the silver bullet solution," says Simon. "In our mind, there is no silver bullet. You will have choices." The trouble is, many consumers are confused about those choices. About half of 2,242 adults surveyed recently for Mercedes by Harris Interactive said they're interested in buying an alternative fuel vehicle. But only about 35 percent of those surveyed said they know which technology is best suited for certain types of driving.
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