Canada’s 20 Most Important Factors - When Considering Making a Car Purchase

Canada’s 20 Most Important Factors - When Considering Making a Car Purchase

Greenness isn't a primary purchase factor. Environmentalism doesn't really matter that much to Canadian car buyers.

When all is said and done...more gets said than done!

While people talk a good tale about their environmental consciousness, it is their wallet that rules their decisions. Simply stated, people do not want to pay extra to be kind to the environment.

People are not revising their vehicle choices on the basis of environmental benefit. They are doing so because of the sudden and dramatic increase in the price of gasoline. And they are doing so more on an emotional basis than on any considered analysis.

Consequently, the increase in gasoline price has accomplished what the Canadian Federal Government's ecoAuto green rebate program failed to do - it has changed consumers' buying behavior.

1 - Reliability / Dependability

2 - Exterior Styling

3 - Price / Cost to Buy

4 - Interior Comfort

5 - Value for the Money

6 - Fun to Drive

7 - Manufacturer’s Reputation

8 - Quality of Workmanship

9 - Engine Performance

10 - Road-holding / Handling

11 - Fuel Economy

12 - Storage & Cargo Capacity

13 - Ride Quality on Highway

14 - Durability / Long Lasting

15 - Safety Features

16 - Future Trade-In / Resale

17 - Length of Warranty

18 - Rebate / Incentive

19 - Discount / Value Package

20 - Environmentally Friendly