Canada’s 20 Most Important Factors - When Considering Making a Car Purchase
Greenness isn't a primary purchase factor. Environmentalism doesn't really matter that much to Canadian car buyers.
When all is said and done...more gets said than done!
While people talk a good tale about their environmental consciousness, it is their wallet that rules their decisions. Simply stated, people do not want to pay extra to be kind to the environment.
People are not revising their vehicle choices on the basis of environmental benefit. They are doing so because of the sudden and dramatic increase in the price of gasoline. And they are doing so more on an emotional basis than on any considered analysis.
Consequently, the increase in gasoline price has accomplished what the Canadian Federal Government's ecoAuto green rebate program failed to do - it has changed consumers' buying behavior.
1 - Reliability / Dependability
2 - Exterior Styling
3 - Price / Cost to Buy
4 - Interior Comfort
5 - Value for the Money
6 - Fun to Drive
7 - Manufacturer’s Reputation
8 - Quality of Workmanship
9 - Engine Performance
10 - Road-holding / Handling
11 - Fuel Economy
12 - Storage & Cargo Capacity
13 - Ride Quality on Highway
14 - Durability / Long Lasting
15 - Safety Features
16 - Future Trade-In / Resale
17 - Length of Warranty
18 - Rebate / Incentive
19 - Discount / Value Package
20 - Environmentally Friendly
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