Saturday, January 24, 2009

The fight for sustainability will be won or lost by those of us living in urban centers


“By 2008, half of the world’s population will live in cities.” …United Nations

As of June 28, 2006 the Canadian population is 32,567,604

80% of Canadians live in urban centres

80% of Canadians drive to work

Fastest growing automobile market segment is entry level, fuel-efficient vehicles

In Canada, 845,000 new cars sold, with 42% being entry-level cars (355,000)

In British Columbia, 92,500 new cars sold, with 42% being entry-level cars (38,850)

Four Windows to Canadian Automotive Economy:

1- Automotive Finance $52B
2- Used Vehicles $25B
3- Aftermarket $17B
4- New Vehicle $50B

The average car sits parked 23 hours a day.

Lang Motors Ltd. is a progressive thinking, environmentally friendly, Canadian business venture dedicated to the promotion and sales of the new zero-emission vehicles (ZEV). This will include a variety of ZEV and Neighborhood Electric Vehicles (NEV).

ZEV technology is one of only a few green solutions to urban Canada’s transportation and energy challenges. With new provincial mandates to reduce of greenhouse gas emissions, and more Canadians becoming more sensitive to the environmental issues, these clean cars will appeal to urban residents whom desire a cost effective, environmentally friendly, form of transportation for short commutes.

Because ZEV is completely pollution free, it will appeal to the wide range of people, some who are concerned about our environment, and others who are affected by the quality of air in the urban centres. With gasoline costs escalating, the ZEV will become even more attractive.

Lang Motors has (3) three distinct target markets.

1) The first is direct to the consumer. These are residents of urban or semi-rural environments.
2) Businesses like couriers, taxi, community shuttles, security and could even include auto co-operatives.
3) Lang Motors is exploring fleet service for all levels of governments and large corporations in industries such as telecommunications, forestry, fuel/gas, mining, agriculture, construction, and transportation.

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