There is an increasing over 65 population. This group represents the vast majority of scooter buyers.
By 2000 the average life expectancy in Canada was almost 80 years, up from 47 years in 1900. Statistics Canada also reported that between 1991 and 2001 the number of Canadians aged 80 years and over increased 41.2 percent.
Demographers project that in North America when the first baby boomers reach retirement age in 2011, the numbers will increase even more, with people age 65 and older numbering one in five by the middle of the 21st Century.
According to US stats, the 85 – and over population is also expected to grow substantially, from 4.3 million in 2000 to an anticipated 19.4 million in 2050. It is safe to assume Canada will experience similar growth.
There is a focus on aesthetics and comfort. The trend towards purchasing mobility products to improve quality of life has grown as consumers have focused increasingly on the aesthetics and comfort of their mobility devices. This will continue to drive the demand for scooters as manufacturers integrates technology and processes to improve the appearance and comfort of mobility products.
There is a trend towards a broader target market. Historically, the market for assistive medical equipment has been for disabled persons. During the last decade, however, this market has broadened to include able-bodied people for whom assistive devices represent an improvement in their quality of life. Scooters, for instance, enhance the mobility of people restricted by arthritis.
By 2000 the average life expectancy in Canada was almost 80 years, up from 47 years in 1900. Statistics Canada also reported that between 1991 and 2001 the number of Canadians aged 80 years and over increased 41.2 percent.
Demographers project that in North America when the first baby boomers reach retirement age in 2011, the numbers will increase even more, with people age 65 and older numbering one in five by the middle of the 21st Century.
According to US stats, the 85 – and over population is also expected to grow substantially, from 4.3 million in 2000 to an anticipated 19.4 million in 2050. It is safe to assume Canada will experience similar growth.
There is a focus on aesthetics and comfort. The trend towards purchasing mobility products to improve quality of life has grown as consumers have focused increasingly on the aesthetics and comfort of their mobility devices. This will continue to drive the demand for scooters as manufacturers integrates technology and processes to improve the appearance and comfort of mobility products.
There is a trend towards a broader target market. Historically, the market for assistive medical equipment has been for disabled persons. During the last decade, however, this market has broadened to include able-bodied people for whom assistive devices represent an improvement in their quality of life. Scooters, for instance, enhance the mobility of people restricted by arthritis.
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